Selling real property involves more than just placing it in the Multiple Listing Service (MLS) and posting a sign. Those steps are important, of course, but for the marketing to be effective a close communication with the seller, as well as in-depth knowledge of the property and the neighborhood is required.
With more than a decades of experience, I have succeeded in the most challenging market conditions. In 2011, when most of the real estate market was reeling in recession, I sold 22 probate properties in the Miami-Dade and Broward. Sixteen of them had multiple offers that raised the selling price as much as 50% over the listed price.
Here are some of the steps that attracted buyers and outstanding results for sellers. (Naturally, our marketing of any property takes into consideration the needs and preferences of the seller and may vary from this list.)
- Work with seller to set price that will attract the maximum number of qualified buyers.
- Work closely with attorneys, trustees, fiduciaries and other representatives of the seller to assure that the transaction is handled professionally to meet their expectations.
- Listed with multiple Boards of Realtors and with more than one Multiple Listing Service.
- Prepare property profile within two business days.
- Prepare Market Value Analysis.
- Provide detailed information on all comparable sales in the area.
- Prepare extensive on-line advertising: in addition to the Multiple Listing Service and multi-photo tours and property information on soldbyStephanieA.com, the property appears on more than 300 websites in multiple languages.
- Post For Sale sign on property with our direct number.
- Arrange 24-hour access for agents to show the property to prospective buyers.
- Counsel agents and prospective buyers on the offer process and all aspects of the real property transaction.
- Assist with inventory of real property for an Estate Sale.
- Maintain frequent communication with the sellers, their representatives and other real estate services and professionals throughout transaction.
- Place print advertising in local and regional publications.
- Hold broker caravan to attract agents and their buyers.
- Hold public open houses and Live Social Media events.
- Mail flyers to the surrounding community announcing the listing.
- Arrange showings for agents and prospective buyers
- Respond to all phone and email inquires on the property within the same day, seven days a week.
- Promote word-of-mouth marketing by sharing listing information with skilled agents in the area and with past clients so they can pass along the information to their friends, family and associates.
- Follow up with all showings to get feedback and to answer questions.
- Handle offer and all subsequent paperwork.
- Once an offer has been accepted and a court date set, continue showing the property to attract additional cash buyers
- Update information online and in the MLS.
- Continue advertising property in newspapers until the property is SOLD!
- Complete reports accurately, quickly and efficiently.
- Streamline communication between all parties.
- Introduce qualified specialists outside the local marketplace as appropriate.
- Anticipate and solve problems before they cause delays.
- Counsel real estate agents on how to present correct sales contracts
- Open escrow and track progress.
- Close escrow.
- SOLD!
For more than 10 years, I have specialized in the sale of real property through probate. My no-nonsense approach and proven marketing tactics gets YOU results.
Learn more about the probate real estate process and review some frequestly asked questions…or just call me at 954-361-3596.
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